Every year, a business has to look at ways to invest in the future. This might mean a new van to make deliveries, a new phone system to make calls to customers, perhaps the addition of a new staff member, maybe even some new products and services. Some bright spark might even think about design.
Have you ever thought about how design can help you?
Almost half of all UK businesses believe that, over the past
decade, design has become more important in helping them maintain a
competitive edge.
Designers can work with companies on a vast range of projects,
sometimes by looking directly at the products and services they sell,
and sometimes looking inside the company, helping them to communicate
internally, helping to clarify existing systems and make them
accessible and workable - this could be as simple as redesigning an
order form, creating a new company identity, or refining
products and services that increase profit. Design helps keep the company moving in the right direction.
Design for all
Public
services, schools, and charities don't have products, and need to
be frugal and efficiently run, but they aren't chasing a profit. Their needs are often
similar to commercial businesses, but they have different challenges, that need to be tackled in a sensitive way. Often these issues are
about getting the right message to the right people, or about ease of
use and accessibility. Designers are alive to these issues, they like
difficult challenges, they like solving problems.
Design isn't just about making a new brochure, drawing up a logo, or designing new packaging. Whilst sometimes these are the solutions, many new ideas can arrive from exploring strategic issues with from a creative's point-of-view. Its only then that the true nature of the brief can reveal itself.
And often the solution isn't what we thought it would be, and that's what makes design so fascinating, and so useful to companies, businesses and individuals who engage with it.
For more information visit the design fact finder